YOU WIN, new book by Akinabooks

Published by Akinabooks, YOU WIN is an allegoric story through the images of this summer Olympics.
It tells of a marathon without rules where opponents use every necessary mean to defeat opponents, while mesmerized spectators try their best to catch every little bit of action.

YOU WIN! is a journey through flags and merchandise, soldiers and drinkers, winners and losers.
This account of wholesale craziness does not claim to be real, but the question it poses is nevertheless important: “YOU WIN?”

It all started with an unusual Olympic reportage, the “2 weeks of madness” project, whose purpose was to provide evidence of the Olympic promises of openness and inclusiveness.

Our fellow journalists attended the 2 weeks events without tickets, VIP cards or contacts.
They tried to understand the point of view of the mistreated “general public”.
They roamed pubs and churches, Stratford and Hackney Wick, Victoria Park and East-End speakeasies to bring back documentation about the state of general summer craziness.

At the end of the Olympics it was clear that the merry-go-round would be soon forgotten like a summer love on the sea-side:
it just happen you have to come back to your normal life.


All pictures were taken during the 2012 summer Olympics in London.
Any similarity to people, events or reality itself is purely coincidental.


From the London Review of Books: “Diary” by Iain Sinclair

Iain notes from the days of the Olympics.

“The quiver of sharp-nosed rockets in the Rapier missile battery lurched and aimed with a robotic motion.”

Published on LRB 30/08/2012


Swiss TV in London

Iain contributed to this episode of Swiss TV SRF dedicated to London and the 2012 Olympics.

(Iain appears at  08:50)

ABC Australia Olympic documentary

ABC Australia will be airing a documentary about the Olympics as part of the ‘Foreign Correspondent’ program in Australia next Tuesday 12th June.

It should be available to view online after Tuesday on


The Olympic Park – review, by Rowan Moore on The Guardian

An article on the Olympic park by Rowan Moore on The Guardian 20/05/2012. There is mention of Iain and an article by Robert McFarlane about Ghost milk is linked.